In conspiracy theories, “they” is one of the most loaded, vague, and shape-shifting pronouns ever. It’s used to point fingers without pointing them too clearly.
Who is “They” in Conspiracy Theories?
In the world of conspiracy theories, “they” typically refers to a hidden group or elite entity that’s supposedly:
– controlling world events,
– manipulating information,
– keeping secrets from the public, or
– pulling strings behind the scenes.
But exactly who “they” are? That depends on the flavor of the theory:
Governments & Intelligence Agencies
Often accused of cover-ups or orchestrating false events.
– “They faked the moon landing.” → NASA, U.S. Government
– “They’re spying on us through our phones.” → NSA, CIA, Five Eyes
Global Elites / Secret Societies
This is the classic “shadowy cabal” trope.
-“They control the world’s banks.” → Rothschilds, Bilderberg Group, World Economic Forum
-“They want a one-world government.” → UN, Illuminati, Freemasons
Media & Big Tech
Blamed for manipulating narratives or censoring truths.
– “They don’t want you to know the truth.” → Mainstream media, Google, Facebook
– “They’re brainwashing the masses.” → Corporate media conglomerates
Big Pharma / Science Institutions
Targets in theories around health, medicine, and pandemics.
– “They created the virus.” → Pharmaceutical companies, WHO, CDC
– “They suppress cures for profit.” → Medical industry, research institutes
Non-Human Entities
In the deeper fringe, “they” might not even be human.
– “They’re watching us from the sky.” → Aliens, interdimensional beings
– “They walk among us.” → Reptilians, shapeshifters
Why “They” Works So Well in Conspiracies
– Intentionally vague: Avoids proof or specifics.
– Creates an enemy: Gives people something to rally against.
– Shifts blame: Bad events are never random; “they” caused it.
– Psychologically powerful: Humans love patterns and hidden meanings.
In conspiracy theories, “they” is whoever the believer needs them to be—a flexible, faceless group that explains the unexplainable. It’s not about evidence, it’s about control, fear, and narrative.
